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Draven Debuts Silver Star Line at MAGIC | Draven

Draven Signs Licensing Deal with Silver Star Casting Company



Draven has been tapped by Silver Star casting Company as the global licensee for a premium collection of men's and women's footwear for an early 2010 retail rollout in the U.S. Early pieces from the collection will debut in the Silver Star booth at MAGIC.


The Silver Star branded collection will include men’s sneakers, and women’s heels, wedges flats and sandals—all to retail from $19.99 to $119.99. The line will be a premium collection of lifestyle shoes featuring the distinctive art and style of the Silver Star brand.
"Draven is thrilled to be working with Silver Star, one of the hottest brands in the world right now," says Tom Torgersen, global vice president of sales and licensing for Draven Shoes. "We have been friends with the crew from Silver Star for a long time and we are excited to launch the new line of products with them next year, and look forward to building a long and successful partnership with such a great lifestyle brand."

About Draven:

Draven is a Southern California company with a mission. The mission is to combine the best in street culture from all over the World. Draven has brought together tattoo artists, designers, skaters and the coolest legendary bands on Earth to bring you and awesome collection of shoes, clothing and skate decks.

About Silver Star Casting Company:

Silver Star Casting Co. is a lifestyle brand that was born on the streets of So. California. What started as one man's vision, has become a family affair: Luke Burrett, his wife and co-owner, Charis B., and son Jake, are the family team whose spirit and drive has made Silver Star a fashion triple threat. With apparel that dominates in action sports, music and street culture, their love of hard-rocking, fast-driving and heavy-hitting translates into a brand inspired by their So. Cal roots. Established in 1993, Silver Star Casting Co. originated as a jewelry and accessories line forged exclusively for Hollywood's elite. Today, the brand is one of the most visible names in men and women's fashion. With an unapologetic logo and bold graphics on tees, shorts, hoodies and jerseys, Silver Star is infused with punk-rock sensibilities that push the fashion envelope. Luke and his family run their company and their lives fueled by the belief that if you live life like a champion, anything is possible. Hard work, determination and a refusal to take 'no' for an answer is what Silver Star was built on. The athletes, musicians and members of the Silver Star family are reflections of this ideology, and are proud to wear apparel that is built for champions.

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